This is a book for VW nerds. The goal for the design was to take the classic Volkswagen ad design and make it work for a 272 page book. Using the 3-column design of the original ads as a starting point I set up space for the beautiful and fun VW advertisements to shine and help tell the VW story.

   The concept for the cover was to make it as simple and clean as the design of the VW bug. We utilized some fun art from the illustrator Ed Jackson.

  I am very proud of this book and that we were even able to sell it into the gift shop at the Walker Art Museum in Minneapolis, MN, as well as, entice Obi-Wan Kenobi to pick up a late Christmas gift for himself.